Starbucks, the biggest coffee-shop operator globally, has announced the launch of a new line of coffee beverages infused with olive oil in Italy.
This new offering aims to increase market share in a country where the company has faced several challenges.
The new Oleato coffee line will initially be available in Italy, but Starbucks intends to launch the range later this year in the US, Japan, the Middle East, and the UK.
Olive oil is a significant component of the Mediterranean diet that has been widely recognized for its numerous health benefits.
Starbucks has capitalized on this trend and aims to appeal to coffee lovers worldwide through its new olive oil-infused coffee beverages.
Starbucks opened its first outlet in Italy in 2018 and has since focused on central locations in the country’s major cities.
Although the stores have been popular with tourists, most Italians still prefer their espresso from the thousands of smaller, family-owned coffee bars spread throughout the country.
Despite facing challenges in Italy, Starbucks has made significant efforts to innovate and enhance its operations in other parts of the world.
The company is introducing new technologies developed at its research center in the US to speed up service and simplify the jobs of its “baristas,” including faster blenders and brewing systems.
Starbucks’ founder, Howard Schultz, who has twice come out of retirement to lead the company, is spearheading a brand turnaround.
When Starbucks launched in Italy, Schultz said the company was “not coming to teach Italians how to make coffee.” Instead, he focuses on improving the customer experience and expanding Starbucks’ reach in key markets worldwide.
As Starbucks seeks to expand its global presence, it is positioning itself to take advantage of emerging trends in the coffee industry.
The rise of specialty coffee and increased demand for healthier food and beverage options has created opportunities for brands to differentiate themselves and capture market share.
Starbucks’ new line of olive oil-infused Oleato coffee beverages is just one example of its commitment to innovation and ability to adapt to changing consumer preferences.
As the coffee industry continues to evolve, Starbucks is undoubtedly set to play a significant role in shaping its future.
In conclusion, Starbucks’ new line of olive oil-infused coffee beverages represents a groundbreaking development in the coffee industry.
With its emphasis on quality and health, the company is well-positioned to capture market share in Italy and beyond.
It will be interesting to see how Starbucks continues to innovate and grow in the coming years.
